Nirvana ‘Nevermind’ (1991) x Dutch Golden Age
For our second story, we selected Nirvana’s 1991 album Nevermind. We paired the album with a dark and moody visual style inspired by Dutch Golden Age still life paintings of the 17th century.
With this inspiration as our backdrop, the menu was designed to bring 90s gluttony to life through 3 courses of 1990s American steakhouse classics. The dishes were then shot against a Dutch Golden Age inspired art direction told in 3 scenes; Scene 1: Illusion of Power, Scene 2: Fear of Not Enough and Scene 3: Temporality of Beauty. Each scene incorporates visual nods to the Dutch Masters’ style, using props that contrast the ephemerality of life (skulls, shells, decaying meats) with the vibrancy of life (bright flowers and rich-coloured fruits, crustaceans).
CREDITS:
Food / Mike Jack + Paul Lam
Creative Direction / Jocelyn Liipfert Lam
Photography / Jon Lau
Film / Ricky Nyhoff
Floral and Prop Styling / Merryl Lau
Select Florals / SPRIG Florals
Set Art Direction and Planning / Sarah Chiang
On-Set Production / Jacqui Matthews, Nina Nyhoff
Social Media Design / Yee Ting Lau
Art Consultant / Yvonne Wang